art not ads

At least, that’s what this article in the newspaper Transit Toronto suggests. One interesting point made is that the revenue generated from advertising on Toronto public transport is minimal. Consequently the increase in fares, should the advertising be completely withdrawn, would be minimal too. And the public would potentially be far happier with their surroundings. In fact, it’s possible that by replacing the ads with art, the buses, trams and trains would attract more customers - off-setting the lost revenue from removing the advertising.

Thanks again, Andy!