Instilling key brand values in the target market: children
The China Daily reports that children who are “beleaguered” with advertising “could just blindly develop a passion for famous brands”. The main concern seems to be how advertising affects autistic children, and others with a “lack of discerning abilities”. There’s an underlying pining for traditional family values throughout the story that is frankly a red herring - the key question is about advertising and children: not whether they are affected, but whether we actually care.
Via Stay Free.
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