Firefox advert
I saw something interesting today. The web-browser Firefox
was advertised in the New York Times on 16th December 2004. The ad
featured over 10,000 people who had donated US$250,000 to the Mozilla Foundation. It’s great to see an example of a donation-funded organisation creating an alternative to the norm. Although there was nothing unusual about their choice of advertising tactic or medium, or indeed their aims, it’s always good to know that wherever there is a corporate monoculture, someone will try to make a difference.